Conversational Marketing - 11 Best Software Tools In 2021

Post by
Indrek Vainu
    Published: 
August 4, 2021
Conversational Marketing - 11 Best Software Tools In 2021

What Is Conversational Marketing?

Conversational marketing is a way of chatting with your customers to understand their needs and offer them products and services they are looking for. While most marketing is passive display of information to customers, then conversational marketing implies that there is a conversation between the customer and the brand. Essentially you want to engage in a dialogue with a customer to learn about what they are looking for and to offer them a solution.

The following examples are considered as conversational marketing:

  • Lead capture tools on a website - when a customer visits a website a chat widget pops up and asks the customer to submit their email and leave a message. A sales rep then gets in touch to provide a specific answer to the customer question.
  • Live chat - customers visit the website and can have a real-time dialogue with customer support agents to learn about products and ask questions.
  • Live video - much like chat but in video format where customers can be shown actual products and solutions.

The main reason to use conversational marketing is because customers have specific questions about your products and services. Providing them an easy way of asking questions (e.g. in live chat or submitting a form) and giving them an answer in real-time or within a few hours creates trust. So what you get is a satisfied customer confident enough to purchase your products.

We went through dozens of software providers and put together a list of the top conversational marketing software tools on the market today.


Top 11 Conversational Marketing Software Tools

1. AlphaChat



AlphaChat is a conversational marketing software platform allowing companies to build Conversational AI bots for their website. Aside from Natural Language Understanding, the AI is capable of authenticating users with deep automations for online customer service and sales.


Top Features:

  • Built-in Natural Language Understanding for training Conversational AI.
  • Dedicated tool for website chat automation. Live chat built-in.
  • Use API to authenticate users and provide personalized automated support.
  • Pre-trained industry templates. Works in all languages.


What’s special about this tool: Powerful tool with no-code interface for anyone to build conversational marketing flows. Launch an AI-based virtual agent in minutes. API available for advanced users with deep insight into bot content and AI suggestions on how to improve the Conversational AI. SLA and Alpha Operating System with custom code available for enterprise chatbots. 


Pricing: 10-day free trial. Paid plans from €399/month. 


2. Mindsay



Mindsay is a conversational marketing automation tool which gives Software as a Service companies the possibility to build and train chatbots.


Top Features:

  • Train chatbots.
  • Several languages.
  • Integrate to 3rd party tools.
  • In-depth analytics.


What’s special about this tool: With Mindsay it is possible to train the virtual assistant in multiple languages, connect to third party tools and analyze interactions.


Pricing: Pricing available on request.


3. Ebi



Ebi is a Conversational AI based marketing platform for building chatbots. It uses IBM Watson machine learning models.


Top Features:


  • Connect to voice bots.
  • Uses IBM Watson machine learning.
  • Multichannel deployment.
  • Live chat available.


What’s special about this tool: Ebi offers custom virtual assistant development projects to build an MVP in 30 days.


Pricing: Price available on request.


4. e-bot7



E-bot7 provides tools for building conversational marketing bots for customer-facing conversation automation. 

 

Top Features:

  • Dialog Editor.
  • Virtual Customer Assistant training.
  • Integrations to 3rd party tools.
  • No-code platform.


What’s special about this tool: E-bot7 uses routing for transferring customers from the chatbot to human agents when escalated.


Pricing: Paid plans price available on request.


5. Activechat.ai



Activechat is a platform for customer interaction automation for subscription business through building smart AI chatbots that are bundled with a live chat tool and a conversational intelligence module.


Top Features:

  • Chatbot training
  • Chatbot builder
  • Live chat
  • Analytics module


What’s special about this tool: Activechat gives a tool for training the chatbots and connects them to built-in live chat.


Pricing: Prices from $33/agent/month with extra agents $299/year.



6. Solvvy



Solvvy is a chatbot and automation platform for building no-code workflows. Suits for subscription based businesses in their customer support automation.


Top Features:

  • Chatbot training.
  • Statistics.
  • Workflow builders.
  • Multi-channel support.


What’s special about this tool: Solvvy automates customer support with workflow builders and customer journey tools to connect to live chat. 


Pricing: Pricing available on request.


7. GetJenny




GetJenny is a Conversational AI platform for building automated customer service smart chatbots.


Top Features:

  • Virtual Assistant training.
  • Collect customer feedback.
  • Conversation logs.
  • Integrates with 3rd party live chat tools.


What’s special about this tool: GetJenny provides customer support automation chatbots and connects with Zendesk and Salesforce.


Pricing: Paid plans price available on request.


8. Boost.ai



Boost offers Conversational AI for customer support automation through its no-code conversation builder.


Top Features:


  • Virtual Assistant training
  • CRM integrations
  • Custom machine learning models
  • Connect to voice


What’s special about this tool: Boost offers a machine learning based conversational AI platform for the enterprise.


Pricing: Free 10-day POC. Paid plans price available on request.


9. Hyro



Hyro is conversational marketing software platform that analyzes conversational data to create a basis for conversational interfaces.


Top Features:


  • Virtual Assistants.
  • Parses existing data.
  • Knowledge graph.
  • Healthcare focus.


What’s special about this tool: Focus on the healthcare, government and real estate sector. 


Pricing: Paid plans price available on request.


10. Meya



Meya is a conversational chatbot program for developing customizable virtual assistants.


Top Features:


  • Multiple cloud hosting.
  • Have their own markup language.
  • 3rd party integrations.
  • Customizable widget.


What’s special about this tool: Meya offers its own Bot Flow Markup Language for developers in building their chatbots.


Pricing: Paid plans starting from $799/month.


11. Aivo



Aivo is a conversational marketing and chatbots building product for omnichannel customer service automation. 


Top Features:

  • Live chat and co-pilot mode.
  • Virtual Assistant training.
  • WhatsApp integration.
  • Voice integration.


What’s special about this tool: Aivo provides a chatbot training engine and connections to multiple platforms including Genesys, Zendesk, Zapier, Slack and Salesforce.


Pricing: Paid plans starting from $99/month + $0.15/conversation.